Managerial economics : a problem solving approach
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Support: | Livre |
| Langue: | Anglais |
| Publié: |
Mason, OH :
South-Western Cengage Learning,
c2010.
|
| Édition: | 2nd ed. |
| Collection: | Cengage South-Western's MBA series in economics
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| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
Table des matières:
- P. 1
- Section I, Problem solving and decision making
- P. 2
- 1, Introduction : what this book is about
- P. 10
- 2, The one lesson of business
- P. 23
- 3, Benefits, costs and decisions
- P. 40
- 4, Extent (how much) decisions
- P. 51
- 5, Investment decisions : look ahead ad reason back
- P. 65
- Section II, Pricing, costs and profits
- P. 66
- 6, Simple pricing
- P. 82
- 7, Economies of scale and scope
- P. 94
- 8, Understanding markets and industry changes
- P. 115
- 9, Relationships between industries : the forces moving us towards long-run equilibrium
- P. 125
- 10, Strategy - The quest to keep profit from eroding
- P. 137
- 11, Using supply and demand : foreign exchange, trade and bubbles
- P. 151
- Section III, Pricing for greater profit
- P. 152
- 12, More realistic and complex pricing
- P. 163
- 13, Direct price discrimination
- p. 172
- 14, Indirect price discrimination
- P. 183
- Section IV, Strategic decision making
- P. 184
- 15, Strategic games
- P. 207
- 16, Bargaining
- P. 219
- Section V, Uncertainty
- P. 220
- 17, Making decisions with uncertainty
- P. 233
- 18, Auctions
- P. 244
- 19, The problem of adverse selection
- P. 255
- 20, The problem of moral hazard
- P. 267
- Section VI, Organizational design
- P. 268
- 21, Getting employees to work in the firm's best interests
- P. 281
- 22, Getting divisions to work in the firm's best interests
- P. 295
- 23, Managing vertical relationships
- P. 307
- Section VII, Wrapping up
- P. 308
- 24, You be the consultant