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|a P. 1 -- Section I, Problem solving and decision making -- P. 2 -- 1, Introduction : what this book is about -- P. 10 -- 2, The one lesson of business -- P. 23 -- 3, Benefits, costs and decisions -- P. 40 -- 4, Extent (how much) decisions -- P. 51 -- 5, Investment decisions : look ahead ad reason back -- P. 65 -- Section II, Pricing, costs and profits -- P. 66 -- 6, Simple pricing -- P. 82 -- 7, Economies of scale and scope -- P. 94 -- 8, Understanding markets and industry changes -- P. 115 -- 9, Relationships between industries : the forces moving us towards long-run equilibrium -- P. 125 -- 10, Strategy - The quest to keep profit from eroding -- P. 137 -- 11, Using supply and demand : foreign exchange, trade and bubbles -- P. 151 -- Section III, Pricing for greater profit -- P. 152 -- 12, More realistic and complex pricing -- P. 163 -- 13, Direct price discrimination -- p. 172 -- 14, Indirect price discrimination -- P. 183 -- Section IV, Strategic decision making -- P. 184 -- 15, Strategic games -- P. 207 -- 16, Bargaining -- P. 219 -- Section V, Uncertainty -- P. 220 -- 17, Making decisions with uncertainty -- P. 233 -- 18, Auctions -- P. 244 -- 19, The problem of adverse selection -- P. 255 -- 20, The problem of moral hazard -- P. 267 -- Section VI, Organizational design -- P. 268 -- 21, Getting employees to work in the firm's best interests -- P. 281 -- 22, Getting divisions to work in the firm's best interests -- P. 295 -- 23, Managing vertical relationships -- P. 307 -- Section VII, Wrapping up -- P. 308 -- 24, You be the consultant
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