Luxury fashion branding : trends, tactics, techniques

Antzeko izenburuak

• The luxury strategy : break the rules of marketing to build luxury brands
  nork: Kapferer, Jean-Noël.
  Argitaratua: 2012
• Luxe oblige
  nork: Bastien, Vincent.
  Argitaratua: 2012
• Marketing du luxe : stratégies innovantes et nouvelles pratiques
  Argitaratua: 2015
• The brand gap : ; a whiteboard overview ; expanded edition with 220-word brand glossary [how to bridge the distance between business strategy and design
  nork: Neumeier, Marty.
  Argitaratua: 2006
• Management et marketing du luxe
  nork: Chevalier, Michel, 1943-
  Argitaratua: 2011