Management and business research

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Detalles Bibliográficos
Autor principal: Easterby-Smith, Mark.
Otros Autores: Jaspersen, Lena J., 19..-, Thorpe, Richard, 1951-, Valizade, Danat, 19..-
Formato: Livre
Lenguaje: Anglais
Publicado: London ; Los Angeles [etc.] : SAGE. C 2021.
Edición: Seventh edition.
Materias:
Autres localisations: Voir dans le Sudoc
Sumario: This book is suitable for both undergraduate and postgraduate students studying research methods as part of a business and management course
Tabla de Contenidos:
  • 1. Finding your feet in management and business research
  • 2. Reviewing the literature
  • 3. The philosohpy of management and business research
  • 4. Designing management and business research
  • 5. The ethical researcher
  • 6. Crafting qualitative data through language and text
  • 7. Crafting qualitative data through observation and participatory research
  • 8. Framing and interpreting qualitative data
  • 9. Crafting quantitative data
  • 10. Statistical analysis of quantitative data
  • 11. Application of machine learning in quantitative research
  • 12. Writing management and business research