StoryBranding : creating standout brands through the power of story
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Livre |
| Iaith: | Anglais |
| Cyhoeddwyd: |
Austin, Tex. :
Greenleaf Book Group Press,
cop. 2012.
|
| Pynciau: | |
| Autres localisations: | Voir dans le Sudoc |
Tabl Cynhwysion:
- The birth of a notion Storybranding Collecting the backstory Characterizing the brand Characterizing the prospect Connecting the characters Confronting the obstacles Completing the storybrief Telling the story