Luxury fashion branding : trends, tactics, techniques
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| অন্যান্য লেখক: | |
| বিন্যাস: | Livre |
| ভাষা: | Anglais |
| প্রকাশিত: |
Basingstoke :
Palgrave Macmillan,
impr. 2007.
|
| বিষয়গুলি: | |
| Autres localisations: | Voir dans le Sudoc |
সূচিপত্রের সারণি:
- Introduction: Who said fashion is not serious business?
- What's in a name? The history of luxury fashion branding
- A passion for fashion: the luxury fashion consumer
- Luxury retail design and atmosphere
- The art of creating and managing luxury fashion brands
- Digital luxury
- Le new luxe
- Customize me!
- The luxury fashion business strategy model
- Case illustrations