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|a 2744070262 (br.) :
|c 42 EUR
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|a 9782744070266 (br.) :
|c 42 EUR
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|a 9782744070266
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| 041 |
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|a fre
|h eng
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| 082 |
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|a 658.804
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| 100 |
1 |
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|a Lovelock, Christopher H.
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| 245 |
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|a Marketing des services
|c Christopher Lovelock,... Jochen Wirtz,... Denis Lapert,...
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| 250 |
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|a 5e édition.
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| 260 |
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|a Paris :
|b Pearson education,
|c cop. 2004.
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| 300 |
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|a 1 vol. (XIX-619 p.) :
|b ill., couv. ill. en coul. ;
|c 24 cm.
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| 500 |
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|a Trad. de : "Services marketing"
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| 500 |
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|a Autre tirage : 2007
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| 504 |
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|a Bibliogr. p. [589]-606. Notes bibliogr. Glossaire. Index
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| 650 |
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|a Services
|x Marketing
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| 700 |
1 |
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|a Wirtz, Jochen.
|4 aut
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| 700 |
1 |
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|a Lapert, Denis,
|d 1947-
|4 aut
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| 765 |
0 |
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|t Services marketing
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| 993 |
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|a Livre
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| 994 |
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|a BC
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| 995 |
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|a 082046530
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| 997 |
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|0 353433
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