Letting go of the words : writing Web content that works
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Support: | Livre |
| Langue: | Anglais |
| Publié: |
Amsterdam ; Boston :
Elsevier/Morgan Kaufmann Publishers,
c2007.
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| Collection: | The Morgan Kaufmann series in interactive technologies
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| Sujets: | |
| Autres localisations: | Voir dans le Sudoc |
| Résumé: | "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."--Jakob Nielsen, Principal, Nielsen Norman Group There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginnys practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own sites pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. Features * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click for information An electronic book accessible through the World Wide Web; click for information Table of contents only Publisher description |
| LEADER | 04987nam a22003497a 4500 | ||
|---|---|---|---|
| 001 | 286818 | ||
| 008 | 110503s2007 xx ||| |||| 00| 0 eng d | ||
| 020 | |a 9780123694867 | ||
| 020 | |a 0123694868 | ||
| 041 | 0 | |a eng | |
| 082 | |a 006.7 | ||
| 100 | 1 | |a Redish, Janice. | |
| 245 | 1 | 0 | |a Letting go of the words : |b writing Web content that works |c Janice (Ginny) Redish. |
| 260 | |a Amsterdam ; |a Boston : |b Elsevier/Morgan Kaufmann Publishers, |c c2007. | ||
| 300 | |a xviii, 365 p. : |b col. ill. ; |c 24 cm. | ||
| 490 | 0 | |a The Morgan Kaufmann series in interactive technologies | |
| 500 | |a NZ1 | ||
| 504 | |a Includes bibliographical references (p. 349-352) and indexes. | ||
| 505 | 1 | |a Foreword 1 Content! Content! Content! 2 People! People! People! 3 Starting Well: Home Pages 4 Getting There: Pathway Pages 5 Writing Information, Not Documents 6 Giving Just the Essential Messages 7 Designing Web Pages for Ease of Use Interlude: The New Life of Press Releases 8 Tuning Up Your Sentences 9 Using Lists and Tables 10 Breaking Up Your Text with Headings Interlude: Legal Information Can Be Understandable, Too 11 Using Illustrations Effectively 12 Writing Meaningful Links 13 Getting From First Draft to Final Web Page Interlude: Creating An Organic Style Guide For More Information The Bibliography Index | |
| 520 | |a "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."--Jakob Nielsen, Principal, Nielsen Norman Group There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginnys practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own sites pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. Features * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs | ||
| 533 | |n Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2007. Mode of access: World Wide Web. | ||
| 650 | |a Sites Web |x Développement | ||
| 650 | |a Sites Web |x Design | ||
| 710 | |a ScienceDirect. | ||
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