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01012nam a22003257a 4500 |
| 001 |
255231 |
| 008 |
880701s1988 xxg ||| |||| 00| 0 fre d |
| 020 |
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|a 2704211795 (Br.) :
|c 165 F.
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| 024 |
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|a 9782704211791
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| 037 |
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|a 9782704211791
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| 041 |
0 |
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|a fre
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| 080 |
|
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|a 65
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| 082 |
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|a 650
|
| 100 |
1 |
|
|a Rapp, Stan.
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| 245 |
1 |
0 |
|a MaxiMarketing :
|b la nouvelle voie de la publicité, de la promotion et de la stratégie marketing
|c Stan Rapp, Thomas L. Collins ; trad. française, Philippe de Lavergne.
|
| 260 |
|
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|a Auckland ;
|a Bogota ;
|a Paris :
|b McGraw-Hill,
|c 1988
|e (05-Gap) :
|f (Impr. Louis-Jean).
|
| 300 |
|
|
|a 377 p :
|b ill., couv. ill ;
|c 21 cm.
|
| 490 |
1 |
|
|a Manager
|x 0986-1173
|
| 504 |
|
|
|a Index
|
| 561 |
|
|
|5 UCO
|a Fonds IDCE
|
| 650 |
|
|
|a Marketing direct
|
| 650 |
|
|
|a Publicité
|
| 650 |
|
|
|a Ventes
|x Promotion
|
| 700 |
1 |
|
|a Collins, Thomas L.
|4 aut
|
| 700 |
1 |
|
|a Lavergne, Philippe de.
|4 trl
|
| 765 |
0 |
|
|t MaxiMarketing
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| 993 |
|
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|a Livre
|
| 994 |
|
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|a BC
|
| 995 |
|
|
|a 002460823
|
| 997 |
|
|
|0 255231
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