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"Plans médias"
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Plans médias
8
Publicité
5
Campagnes publicitaires
2
Agences de publicité
1
Articles de périodiques
1
Aspect économique
1
Communication en marketing
1
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Gestion de projets
1
Marketing stratégique
1
Médias
1
Presse de consommateurs
1
Production et réalisation
1
Promotion d'événements spéciaux
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1
Télévision
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"Plans médias"
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1
La publicité
by
Dayan, Armand.
Published 1976
Livre
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2
Mesurer l'audience des médias : du recueil des données au média-planning
Published 2002
Livre
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3
Le media-planning
by
Fabre, Thierry, 19..-...., publicitaire.
Published 1992
Livre
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4
La publicité
by
Chomarat, Luc.
Published 2013
Livre
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5
Stratégies publicitaires : de l'étude marketing aux choix des médias et des techniques hors médias
by
Marcenac, Luc.
Published 2002
Livre
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6
Management de projets événementiels
by
Claveau, Philippe.
Published 2015
Livre
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7
Publicitor
by
Lendrevie, Jacques.
Published 2004
Livre
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8
Productions médiatiques et logiques publicitaires.
Published 2005
Article de revue
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Library
BU-Lettres
8
Campus Nantes
1
Format
Livre
7
Article de revue
1
Author
Baynast, Arnaud de
1
Brochand, Bernard, 1938-2025
1
Chomarat, Luc
1
Claveau, Philippe
1
Dayan, Armand
1
Fabre, Thierry, 19..-...., publicitaire
1
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Fraisse, Emmanuel, 1951-
1
Lendrevie, Jacques
1
Marcenac, Luc
1
Milon, Alain, 1956-
1
Riou, Nicolas
1
Saint-Michel, Serge-Henri
1
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Language
Français
8
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