The luxury strategy : break the rules of marketing to build luxury brands

The luxury strategy : break the rules of marketing to build luxury brands

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Bibliographic Details
Main Author: Kapferer, Jean-Noël.
Other Authors: Bastien, Vincent, 19..-
Format: Livre
Language: Anglais
Published: London ; Philadelphia ; New Delhi : Kogan Page, cop. 2012.
Edition: 2nd edition.
Subjects:
Produits de luxe
Luxe > Commercialisation
Produits de luxe > Marketing
Autres localisations: Voir dans le Sudoc

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