Purple cow : transform your business by being remarkable

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Tác giả chính: Godin, Seth, 1960-
Định dạng: Livre
Ngôn ngữ: Anglais
Được phát hành: London : Penguin, 2005, cop. 2002.
Những chủ đề:
Autres localisations: Voir dans le Sudoc
Tóm tắt: This is a book about what it takes to create and sell something remarkable. Seth Godin s Purple Cow introduces a new P of marketing (to complement the product, price, place and promotion, or further expand the many Ps that have since been added to the marketing mix). It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place

Campus Nantes

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