Luxury fashion branding : trends, tactics, techniques
Kaydedildi:
| Yazar: | |
|---|---|
| Diğer Yazarlar: | |
| Materyal Türü: | Livre |
| Dil: | Anglais |
| Baskı/Yayın Bilgisi: |
Basingstoke :
Palgrave Macmillan,
impr. 2007.
|
| Konular: | |
| Autres localisations: | Voir dans le Sudoc |
İçindekiler:
- Introduction: Who said fashion is not serious business?
- What's in a name? The history of luxury fashion branding
- A passion for fashion: the luxury fashion consumer
- Luxury retail design and atmosphere
- The art of creating and managing luxury fashion brands
- Digital luxury
- Le new luxe
- Customize me!
- The luxury fashion business strategy model
- Case illustrations