Luxury fashion branding : trends, tactics, techniques
Bewaard in:
| Hoofdauteur: | |
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| Andere auteurs: | |
| Formaat: | Livre |
| Taal: | Anglais |
| Gepubliceerd in: |
Basingstoke :
Palgrave Macmillan,
impr. 2007.
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| Onderwerpen: | |
| Autres localisations: | Voir dans le Sudoc |
Inhoudsopgave:
- Introduction: Who said fashion is not serious business?
- What's in a name? The history of luxury fashion branding
- A passion for fashion: the luxury fashion consumer
- Luxury retail design and atmosphere
- The art of creating and managing luxury fashion brands
- Digital luxury
- Le new luxe
- Customize me!
- The luxury fashion business strategy model
- Case illustrations