Luxury fashion branding : trends, tactics, techniques
Salvato in:
| Autore principale: | |
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| Altri autori: | |
| Natura: | Livre |
| Lingua: | Anglais |
| Pubblicazione: |
Basingstoke :
Palgrave Macmillan,
impr. 2007.
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| Soggetti: | |
| Autres localisations: | Voir dans le Sudoc |
Sommario:
- Introduction: Who said fashion is not serious business?
- What's in a name? The history of luxury fashion branding
- A passion for fashion: the luxury fashion consumer
- Luxury retail design and atmosphere
- The art of creating and managing luxury fashion brands
- Digital luxury
- Le new luxe
- Customize me!
- The luxury fashion business strategy model
- Case illustrations