Innovation management and new product development : Fifth edition
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| Hlavní autor: | |
|---|---|
| Médium: | Livre |
| Jazyk: | Anglais |
| Vydáno: |
Harlow, England ; New York (N.Y.) ; Boston (Mass.) :
Financial Times/Prentice Hall,
cop. 2012.
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| Vydání: | 5th edition. |
| Témata: | |
| Autres localisations: | Voir dans le Sudoc |
| Shrnutí: | Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. Innovation Management & New Product Development 5e offers an accessible and authoritative multi-functional perspective on innovation management and new product development. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. - See more at: http://catalogue.pearsoned.co.uk/educator/product/Innovation-Management-and-New-Product-Development/9780273736561.page#sthash.qaQeIhRr.dpuf |